About Us

Origin

Our Founder, Jed Cotner, came up with the idea of "Trust The Feel" while attending college at Texas State University in San Marcos, TX. "During my Junior year in college I decided that I wanted to hone in on my golf game, so I started going to this driving range about three to four times a week. Thursday through Saturday this place would have a keg of beer, usually filled with Ziegenbock, and with the purchase of a jumbo bucket you would get a red solo cup that you could fill up as many times as you wanted. I didn't always drink out there but drinking beer and hitting golf balls always makes for a solid evening. After about 3 months of practicing and all that swing repetition, I eventually got to a point where I could "Feel" the slightest imperfections in my swing whenever I would hit a bad shot. Whenever I hit a bad shot, I would adjust my swing, "Trust" it, and hit another shot. For me, getting better was about trusting the feel of my swing, and that turned into "Trust The Feel". It's helped me better my game ever since. " 

The Motto

Trust The Feel is meant for golfers to use as a motto, to remind themselves to do what feels comfortable. This can be applied to all aspects of golf. Whether you're learning how to swing a golf club, working to perfect your swing, learning to hit a draw or fade, reading the breaks on a green, or deciding which club to hit based off the various conditions that face each shot on the course. It's about knowing your game and trusting your ability to hit the desired shot.  

 

 

"We believe that everyone has the ability to be a great golfer. With time, dedication, and consistant repetition, your swing will mold itself." - Trust The Feel